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    SAP Global Sponsorships

    SAP is at the forefront of transforming the sport and entertainment industries by helping athletes, performers, teams, leagues, and organizations run at their best.

    Explore our focus areas

    Through our best-in-class solutions and innovations,?we help our partners achieve greater success by improving performance, simplifying operations, and enhancing the fan experience.

    Sports partnerships

    SAP simplifies business operations for?its sports partners, enabling leagues, teams, and organizations to become more efficient, profitable, and successful.

    Entertainment partnerships

    SAP enhances viewers' experiences at games, events, in arenas, and across mobile devices, providing insights and engagement opportunities that bring them closer to the action and their passions.

    Sports ambassadors

    SAP is helping build the next generation of “connected athletes” by supplying real-time data insights and analytics to elevate their preparation and performance when it counts.?

    Discover game-changing technology in sport

    Love sport? Our Podcast brings you news about how technology is enhancing the fan experience, optimizing player performance, and simplifying sports business operations. 

    Everyone is a fan of something

    Whether you're a fan, player, or coach, technology is providing a competitive advantage for those that embrace it. How is it done? SAP partners with world-class players, teams, and leagues to create innovative solutions.?Join host Bonnie D. Graham as she invites you to take an additional?coffee break and listen to our new series on how technology is changing the game in sport.

    Connect with us on social media

    Make a strategic sponsorship request

    For strategic sponsorship requests in sport, the arts, and entertainment, please submit your proposal.

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