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    Transform business across people, processes, platforms, and applications for a reimagined media experience.

    Explore the impact of the COVID-19 pandemic on media

    By 2022, most global revenue in media will come from digital revenue

    We believe that technology will continue enabling content creation, content consumption, and monetization, as well as targeted audience engagement and exceptional customer experiences.

    See how customers are succeeding with SAP

    Get the facts

    83 %

    of the media companies in the Forbes Global 2000 are SAP customers.

    Forbes Global 2000 List

    74 %

    of radio and TV broadcasting content worldwide is produced by SAP customers.

    Forbes Global 2000 List

    90 %

    of the printers and publishers in the Forbes Global 2000 are SAP customers.

    Forbes Global 2000 List

    Solve your specific media business needs

    Optimize experiences with intelligent technologies

    Increase transparency of end-to-end processes and leverage real-world awareness that includes consumers, talent, and B2B partners to be more innovative.

    Unlock business value with digital technology

    Transform your entire approach to content delivery by connecting innovative technologies with integrated business solutions to create an intelligent enterprise.

    Find media software tailored to your needs

    Entice your audience with highly relevant offers by analyzing business intelligence and boardroom insights in real time.

    SAP Marketing Cloud

    Break through the noise by understanding the past, present, and probable future actions of your customers. Create a more comprehensive view of your audience so you can provide relevant contextual experiences throughout their journeys.

    SAP Digital Boardroom

    Empower your C-suite with a board portal that includes real-time business intelligence and ad hoc analysis. This next-generation board portal leverages data from SAP S/4HANA and other applications to provide a single source of truth for your company.

    Jump-start your transition to an intelligent enterprise

    Accelerate implementation time, reduce risks, and get ready for your digital journey with SAP Model Company.

    SAP Model Company service

    Become a digital leader with a prepackaged service that delivers predefined end-to-end business processes, test cases, configuration guidelines, and project accelerators for your industry.?

    How is SAP leading digital transformation?

    Realize your potential with the Intelligent Enterprise

    Embrace?next-generation technologies by becoming an intelligent enterprise with industry?expertise from SAP. As your trusted innovation partner, SAP can help you launch?a digital platform, so you can chart your future without bounds.

    Create a consumer-centric, personalized content experience

    Transform media with SAP S/4HANA

    Learn how media companies across multiple segments are using intelligent technology to reach and serve their stakeholders.

    Get the latest news and trends from experts

    Michael Brenner
    Marketing Insider Group

    Why your IT architecture may need a rethink

    Making the transition to a new IT platform can deliver more agility to your media business and support new business models, like direct-to-consumer marketing.

    Richard Whittington
    Senior VP Media Business Solutions

    Make every second count when you have none to spare

    Expanding digital offerings has had the unintended effect of shrinking people’s attention spans. Discover how to get, and keep, people's attention to achieve your goals.

    Richard Whittington
    Senior VP Media Business Solutions

    How consumers changed the rules for media companies

    By using the right tools, media companies can use a digital, 360-degree view of consumers to deliver content on their terms and market to them in real time.

    Communities and Events

    Join the SAP for Media Community

    Read thought leadership pieces, interact with stakeholders, and find out how other SAP customers are using the latest digital offerings to streamline and optimize their media operations. This interactive community can help you get the most out of your media enterprise software solutions.

    Manage your media business enterprise-wide

    Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

    Human Resources

    Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


    Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

    Procurement and Networks

    Streamline procurement processes across your organization, driving compliance and control while cutting costs and risks.


    Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

    Database and Data Management

    Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

    Application Development and Integration

    Deploy high-velocity, intelligent edge applications using business and technology services.

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