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    Explore the latest research on B2B customer trends

    Data privacy is going mainstream. Are you ready?

    Discover how SAP CIAM can help you go digital the right way

    Offer seamless, personalized B2C engagements

    Identify customers and deliver exceptional digital experiences that adapt to their behaviors seamlessly.

    • Onboard customers quickly with intuitive user registration
    • Drive personalized engagements by using social login workflows
    • Improve omnichannel strategies with single sign-on, SAML 2.0, and Open ID Connect data federation standards and authentication options
    • Bridge data silos and create unified customer profiles to deliver trusted, relevant, and personalized experiences

    Optimize B2B value networks

    Accelerate time to market, simplify identity lifecycle management, and protect against risks with SAP Customer Identity and Access Management solutions for B2B.

    • Speed onboarding and time-to-value with progressive profiling, self-service registration, single sign-on, and delegated administration
    • Reduce costs and IT complexity by managing digital identities, consent, authentication, and authorization from a single platform
    • Simplify IT administration with business policy-based access control and organizational access management
    • Protect against business and regulatory risks by defending sensitive data and intellectual property with dynamic access control

    Build trusted customer and partner relationships

    Build customer trust, enhance data governance, and protect your business with enterprise consent and preference management.

    • Use customizable, preconfigured workflows to capture customers’ consent and preferences at each permission-based touchpoint
    • Store versioned consent records for up to seven years in our audit-ready vault
    • Empower customers to manage their own experiences through customizable, self-service preference centers
    • Ensure that consent and preferences are consistently enforced through centralized and simplified data governance and orchestration

    Strengthen customer trust in the era of GDPR, CCPA, and beyond

    Meet global data privacy requirements and build customer trust by offering
    transparency and personal data control.? ??

    • Maintain proof of how, when, where, and why you collect and process customer data
    • Implement a holistic solution for managing?customer profiles, preferences, and consent
    • Address many of the toughest requirements of?consumer data privacy regulations
    • Provide transparency into how you collect and?use customers’ personal data

    Take a customer-centric approach to global data privacy

    Discover the foundations of a global consumer data privacy strategy that can strengthen customer trust and ensure compliance with individual consumer data privacy regulations.? ??

    Address key requirements for GDPR, CCPA, and LGPD

    Learn how new data privacy laws are changing the rules when it comes to how businesses can collect and process customer data.

    See how BCD Travel provides personalized service and support

    Find out how BCD Travel addresses GDPR requirements for customer data management and empowers customers to manage their own experiences.

    What are experts and analysts saying about customer data solutions from SAP?

    Forrester: SAP Customer Data Cloud leads in CIAM

    See why Gigya solutions, now part of SAP Customer Data Cloud, received the highest score in both dimensions of the 2017 Forrester Wave, CIAM, Q2 2017.

    SAP Customer Data Cloud is named a CIAM leader

    Discover why KuppingerCole Analysts rated SAP Customer Data Cloud among the overall leaders for the third straight year in the rapidly evolving category of CIAM.

    KuppingerCole assesses SAP Customer Data Cloud

    Read an analyst’s view of how SAP Customer Data Cloud delivers advanced customer data management to fuel better marketing, sales, and services.

    See how customers are succeeding with SAP Customer Data Cloud

    Follow the learning journey for SAP Customer Data Cloud

    Find the best training and certification for you and your team using our visual learning guides. Plan your learning journey to get started quickly.

    SAP Customer Experience Services

    Transform your business faster with services and support from SAP.

    Get an overview of services for SAP Customer Data Cloud solutions and discover how we can help you address key aspects of your project, enforce best practices, and set up your own operations for ongoing success.

    Explore the partner ecosystem for SAP Customer Data Cloud

    Benefit from specialist expertise to guide your SAP Customer Data Cloud project.?SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.

    Included Products

    Learn about the products included in the SAP Customer Data Cloud portfolio.

    Identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles with three integrated solutions:

    SAP Customer Data Cloud Resource Center

    Support the end-to-end customer journey

    Explore the other cloud solutions in the SAP Customer Experience portfolio. 

    SAP Customer Experience solutions

    See how the SAP?Customer Experience solutions bring together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.

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